MCP Ecommerce

Email and CRM

Attentive MCP Server

Attentive's MCP server exposes 74 tools (34 read-only, 40 write-enabled) for SMS and email campaigns, journeys, segments, templates and reporting, scoped to what the user can already do in the Attentive UI. The docs describe it as a beta whose tool names may change.

What it does

  • Query metrics and campaign performance
  • Create, edit, schedule, pause and resume campaigns
  • Build and publish journeys and segments
  • Manage email templates and branding styles

Best for

DTC brands and agencies running SMS programs on Attentive who want AI-assisted campaign and journey work.

Watch out for

A write-enabled connection can delete campaigns and journeys and expose segment subscribers, and the vendor says behavior may change during beta.

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